Nigeria’s digital scene continues to grow, fueled by entertainment, commerce, news, and online services. According to SEMrush traffic data, here are the 15 most visited websites in Nigeria, with insights into why they dominate our screens:
1. Bet9ja: 32.89 million visits
🇳🇬 Nigeria’s #1 online sports betting platform, Bet9ja continues to dominate web traffic. With features like virtual games, live betting, jackpot draws, and easy-to-navigate odds, it’s the go-to site for millions of Nigerians especially during football seasons and European league games. Bet9ja’s loyalty is built on fast payouts, mobile optimization, and a strong agent network nationwide.
2. Nkiri: 18.47 million visits
Nkiri has become a household name for Nigerians who stream and download Nollywood movies, Korean dramas, and trending series. Its clean interface and constant content updates have made it a go-to entertainment hub for younger and mobile-first audiences. The platform also offers international movie listings, contributing to its sharp growth in monthly traffic.
3. Betking: 11.89 million visits
Following in Bet9ja’s footsteps, BetKing is fast becoming a top-tier sports betting site. What sets it apart is its user-friendly interface, multi-sport betting coverage (including basketball, tennis, and rugby), and strong presence in grassroots marketing. BetKing is particularly popular in urban and semi-urban communities for both online and physical betting slips.
4. Nairaland: 10.83 million visits
One of Africa’s biggest online forums, Nairaland remains a digital landmark for Nigerians. With over 3 million registered members, it hosts conversations across job opportunities, politics, romance, career advice, immigration tips, and tech trends. It’s also often where viral content or grassroots social movements gain early traction.
5. Nigerianpasc: 8.74 million visits
This site is heavily trafficked by students and education seekers. From past questions and answers to WAEC, NECO, and UTME prep guides, Nigerianpasc is known for being an academic lifeline. Teachers and tutorial centers also rely on it to get curated materials for classroom use.
6. Legit: 6.11 million visits
A digital-first media outlet, Legit.ng provides a blend of real-time news, human-interest stories, celebrity updates, and relationship advice. Its mobile-optimized layout and snackable content make it highly shareable, particularly among Nigeria’s Gen Z and millennial audiences.
7. Jamb: 5.75 million visits
The Joint Admissions and Matriculation Board (JAMB) website surges in traffic during exam seasons, registration deadlines, and result release windows. It’s an essential portal for millions of Nigerian students seeking university admission each year. From e-pin purchases to CAPS login for admission status checks, the site remains a key academic destination.
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8. Jiji: 4.56 million visits
Nigeria’s largest online classifieds platform, Jiji.ng, connects buyers and sellers of everything from electronics to real estate and vehicles. Entrepreneurs, artisans, and even large businesses use Jiji to advertise locally. Its dominance in the e-commerce space stems from free ad listings, verification badges, and chat-enabled offers.
9. Punch: 4.5 million visits
Punch Newspaper’s digital arm remains one of the most trusted sources for breaking news in Nigeria. With consistent reporting on politics, business, health, crime, and entertainment, Punch’s reputation for in-depth analysis draws in readers from both urban and diaspora populations. It’s frequently cited across online discussions and forums.
10. 9Jarocks: 4.43 million visits
Another rising entertainment favorite, 9jaRocks focuses on Nollywood movies, TV series, and African drama downloads. Unlike global streaming giants, 9jaRocks caters specifically to Nigerian tastes, offering lightweight formats for fast mobile downloads and subtitle options for local languages.
11. Trendybeatz: 4.43 million visits
TrendyBeatz is where Nigerians go to stay ahead of the music curve. With Afrobeat reigning globally, this site curates trending tracks from artists like Burna Boy, Asake, Tems, and Davido. It’s a favorite among DJs, partygoers, and content creators looking for new drops, lyrics, and downloadable audio.
12. NYSC: 3.27 million visits
The National Youth Service Corps (NYSC) portal remains crucial for Nigerian graduates. With activities ranging from mobilization to documentation, clearance, PPA postings, and allowance tracking, the site experiences regular traffic spikes during key NYSC cycles. Many users also visit for relocation or exemption letter services.
13. Vanguard: 3.25 million visits
Vanguard Newspaper is another major news site with a loyal audience. Covering a wide spectrum of sectors politics, education, sports, business, and regional affairs it is often consulted for opinion editorials and breaking updates. Vanguard’s investigative journalism and political coverage attract a more analytical audience.
14. Darknaija: 3.13 million visits
DarkNaija is an underground but fast-rising content platform focusing on viral videos, leaked content, controversial topics, and grassroots youth trends. Though not as mainstream as other news sites, its edgy content and unconventional storytelling attract curious visitors, particularly younger internet users.
15. Paystack: 2.27 million visits
A fintech backbone for Nigerian businesses, Paystack enables seamless online payments. With users ranging from online store owners to freelancers, the platform sees significant traffic for dashboard logins, API documentation, and transaction tracking. It’s also a key driver of Nigeria’s growing digital economy.
Here’s a Tweet:
MOST VISITED NIGERIAN WEBSITES BY NIGERIANS – MAY 2025
Visits…
1 Bet9Ja — 32.89m
2 Nkiri — 18.47m
3 Betking — 11.89m
4 Nairaland — 10.83m
5 Nigerianpasc — 8.74m
6 Legit — 6.11m
7 Jamb — 5.75m
8 Jiji — 4.56m
9 Punchng — 4.5m
10 9Jarocks — 4.43m
11 Trendybeatz — 4.43m
12 Nysc —…— StatiSense (@StatiSense) June 26, 2025
