MultiChoice Nigeria has announced a 50 per cent reduction in the price of its DStv decoder, slashing the cost from ₦20,000 to ₦10,000 in a move aimed at boosting subscriptions and rewarding customer loyalty, Global hints reports.
Why MultiChoice reduces price
The company made the announcement on Tuesday, with Chief Executive Officer John Ugbe stating that the initiative dubbed the “We Got You” campaign is part of MultiChoice’s broader strategy to enhance accessibility to premium entertainment for Nigerian households.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said.
“The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
As part of the promotional push, MultiChoice is also offering free upgrades to the next DStv package tier to subscribers who pay for their current package in full between June 16 and July 31, 2025.
The announcement comes as MultiChoice battles a significant loss of 1.4 million subscribers between March 2023 and March 2025, largely due to economic pressures and public backlash over repeated price hikes.
In just 12 months, the pay-TV giant increased DStv and GOtv bouquet prices three times in April 2023, November 2023, and most recently in May 2024 prompting many subscribers to discontinue their services.
MultiChoice now says the latest discount and upgrade incentives are a direct response to the economic challenges facing many Nigerians, and part of its plan to reposition DStv as a daily value entertainment platform that caters to all content preferences, including movies, drama, kids’ programming, and news.
With competition intensifying in the digital and satellite TV space, the company is banking on affordability, loyalty rewards, and diverse content offerings to regain consumer confidence and market share.
