In a move to win back lost subscribers and ease the burden on customers, MultiChoice Nigeria has slashed the price of its DStv decoder from ₦20,000 to ₦10,000.
The company announced the 50% reduction on Tuesday, June 24, through a statement signed by its Chief Executive Officer, John Ugbe. The decision, according to MultiChoice, was driven by the harsh economic realities Nigerians are currently facing.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe stated. “The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
The pay-TV giant said the move is not only aimed at encouraging customer loyalty but also at repositioning DStv as a platform that delivers daily value across various genres including movies, drama, kids’ programming, and news.
This development comes after MultiChoice had increased the prices of its DStv and GOtv subscription packages three times within the past year, a move that triggered backlash and a noticeable decline in subscriber numbers.
The decoder price cut is accompanied by a free upgrade initiative, part of what the company described as a response “to the noticeable economic impact on the everyday lives of Nigerians.”
